Case Studies
Science-led work for consumer health brands — with the numbers to show for it.
Cheers Health — Lit Review™
36 ingredients scored against a national retailer's clinical evidence bar. Retail-ready substantiation in three weeks, not six months.
Read the case studyBausch + Lomb — Claim Dev™
83 clinical studies organized into 35 MLR-approved structure-function claims — while the product was still being formulated.
Read the case studyDesigns for Health — Vitamin D
Strong science, under-told. An Ad-to-Education Sequence™ on Amazon: a science-forward awareness ad driving to an education video delivering the vitamin D Science Story™ on the product page.
iVIZIA Eye Drops
A new entrant in a crowded category. Science-first positioning and education content supported a launch that earned shelf space and share fast.
Qunol — Omega-3
The science of absorption, turned into the story of the brand. Bioavailability became the positioning — and the category benchmark.
Nexium 24HR
A bold, fully approved claim — antacids and H2s can't treat frequent heartburn — activated through an Amazon Ad-to-Education Sequence™.
The Emerson Group
An hour of explanation, condensed into a two-minute video. Played in a 30-minute CVS meeting — instant head nods, no walkthrough needed.
Cheers Health — MOA
A challenger brand with real science behind it. Science-led creative sharpened the claims and the story — and the performance followed.
Flonase
Allergy science most consumers never understood — explained in an MOA education video built for clarity and approvals alike.
"We got this to a place that is exactly what I wanted in my head — I just wasn't able to articulate it. The team asked all the right questions to pull it out."
"You take complicated concepts and distill them for audiences in an accessible manner. It's a complex product, and you quickly identified the key messages."
"I am very satisfied with the results. The team not only met our expectations but exceeded them... We plan to maximize their impact across various platforms, including our Amazon brand store and our .com site."
"They kept me in the loop on deliverables and did an excellent job of providing beautiful creative options and taking my team's feedback. I couldn't be happier with the end product."
"The new videos are a huge improvement over our previous e-commerce content. The transition was seamless, and the team was excellent to collaborate with."
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Every result above started the same way: with the science.
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