Proof — Case Study

Designs for Health
Not all vitamin D is equal.

Science Intelligence™Science Story™Science Studio™

Vitamin D looks like a commodity — until the science of bioavailability tells a different story.

The Work
The Video Ad
The Education Video
The Story

Designs for Health needed to overcome the perception that all vitamin D supplements are the same. Vitamin D Supreme is formulated on unique nutritional science, with additional nutrients designed to support better bioavailability — but consumers had no way to know that.

We built the Science Story™ around one core message: not all vitamin D products are created equal. Then we activated it through an Ad-to-Education Sequence™ on Amazon, pairing a science-forward awareness ad with clear educational messaging on why bioavailability matters.

  • Science Story™
  • Ad-to-Education Sequence™
  • Video Ad
  • Education Video
Results
+45% CTR
Click-through on the awareness ad
+42% ROAS
Return on ad spend

More work

Case StudyEmerson Logistics1 order. 1 truck. 1 payment.View →Case StudyFlonaseOne dose. Six allergens.View →Case StudyHealthCareAislePrivate label, public proof.View →Case StudyiVIZIAWe see a better way.View →Case StudyLotriminAthlete's foot loves a comeback.View →Case StudyMetrum Research GroupComplexity, distilled.View →Case StudyNexium 24HRBold claims win.View →Case StudyQunol10x better absorption.View →Case StudyVera TherapeuticsClinical data, communicated.View →Case StudyBausch + Lomb83 studies. 35 new claims. Three weeks.View →Case StudyCheers Health — MOAScience, share-worthy.View →Case StudyCheers HealthThree weeks, not six months.View →

Want results like these?

Every one of them started with the science.

Start a Project