Most brands treat clinical data like legal protection. We treat it like creative fuel.
Science Story™ is our proprietary framework for turning clinical data, real-world evidence, and category knowledge into a narrative that persuades — unlocking new positioning and new reasons for consumers to believe. The product of more than a decade in consumer health.
Instead of asking:
"What can we say?"
We ask:
"What have we not discovered yet?"
What It's Made Of
Proof, turned into something worth believing.
Claim Clusters
Grouped, tested claims that carry the argument — the substantiated building blocks pulled from Science Intelligence.
Narrative
The storyline that turns claims into a throughline a brand can own — not a list of facts, but a reason to believe.
Consumer Testing
We put the directions in front of real consumers — so you back the narrative that actually resonates, before a dollar goes to production.
The shift: one Science Story becomes two to three — each with its own Claim Cluster and narrative. We give brands directions to choose from, not a single bet.
- We start with the real regulatory constraints — not a fantasy playing field.
- We don't just read your science — we interrogate it.
- We look beyond the obvious claim, using a structured curiosity framework.
- Human + AI, in that order — our team first, AI as an accelerator inside our framework.
- We score ideas like investors, not copywriters — defensibility and strategic value, not beauty.
Building Claim Clusters
Curated, evidence-backed claims grouped into clusters — each one factual, substantiable, specific, and strategically directed.
Science Story™ development
We present coherent strategic directions — not a buffet of loose facts — then refine the chosen one together with your team: Claim Clusters, narrative, and substantiation.
Consumer testing
Healthcare brands expect ideas to be validated — so we test for resonance, clarity, and believability with consumers or HCPs. We can run testing through our partners, or package everything cleanly for the testing partners you already trust.
Activation Planning Session
Once the Science Story™ is delivered, our team sits down with yours to onboard it — and to brainstorm how to put it to work across your channels. We don't hand you a strategy and walk away; we help you activate it.
A clear, approved science narrative
Substantiated and ready for MLR.
A short list of prioritized Claim Clusters
Evidence-backed claims ranked by strategic value.
A directional foundation
Makes every creative brief sharper — and every approval faster.
- Differentiation — your science becomes your clearest competitive edge.
- New claims — claim opportunities hidden in existing or external research.
- MLR efficiency — substantiated narratives lead to smoother, faster approvals.
- Consumer trust — science-backed messaging builds credibility and drives purchase.
- Omnichannel foundation — one Science Story™ powers every channel.
FAQ
Science Story™ — common questions
What is a Science Story™?
Your evidence, turned into ownable positioning and a narrative competitors can't easily copy. It's the full output of the Science Marketing Engine.
What's included in a Science Story™?
A literature review, a claims architecture, and the polished narrative — ownable positioning, audience messaging, and creative direction, ready to activate across channels.
How is a Science Story™ different from a brand story?
A brand story is built from creative instinct. A Science Story™ is built from your science first, so it's both compelling and defensible under scrutiny.
How long does a Science Story™ take?
Weeks, not months — and it becomes the foundation every downstream video, ad, and campaign is built from.
What can I do with a Science Story™?
Activate it everywhere: MOA Moment™ videos, social, HCP education, retail and PDP content, influencer kits, and ad-to-education sequences.
What's your Science Story™?
Every consumer health brand has a compelling Science Story™ waiting to be told.
Let's Find It