Proof — Case Study
Cheers Health
Cheers Health
Science, share-worthy.
The very first MOA Moments™ project: real mechanism science, built to leap out of a textbook and into the feed.
The Work & The Story
Cheers, a social-first brand in alcohol-related wellness, wanted its science to resonate everywhere — social, digital retail, TV. The science was real: L-cysteine neutralizes acetaldehyde, the key toxin behind hangovers; DHM binds to GABAa receptors, easing rebound effects.
As the first MOA Moments™ project, we turned that mechanism into 10–30 second visual stories optimized for TikTok, TV, influencer content, and modern retail — with a design language that feels like Bill Nye met a science textbook. The creative foundation now supports product pages, landing experiences, and e-commerce expansion.
- MOA Moment™
- Social cuts
- TV versions
- Influencer content
- Retail assets
The MOA Moment™
In the Wild
Results
+158% purchase volume
Top-tier for the category
+31% purchase efficiency
More efficient spend
5/5 across the board
Client ratings: quality, communication, timeliness, expertise, value
"We got this to a place that is exactly what I wanted in my head — I just wasn't able to articulate it. The Let There Be team asked all the right questions to pull out of my head what I was intending to make."
Brooks Powell, CEO — Cheers Health
More work
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