Proof — Case Study
iVIZIA
iVIZIA
We see a better way.
A 2022 launch against entrenched giants — won with a multi-moisturizing science story.
The Work
The Video Ad
The Education Video
The Story
As lead agency for the 2022 launch of iVIZIA, we had to introduce a new dry-eye brand and establish credibility against major competitors with far greater awareness.
We developed a Science Story™ called 'We see a better way,' centered on iVIZIA's multi-moisturizing formulation — three unique ingredients working together against eye dryness. The launch campaign paired engaging visuals with clear messaging, and video assets explained the formulation's benefits across channels.
- Science Story™
- Launch campaign
- Video assets
- Digital content
- HCP education
Results
70% retail distribution
Year one
1.2% market share
Year one, new entrant
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