Lindsey Polevoy

Lindsey studied at Boston University’s College of Communication, dual-enrolled in film school and ad school, taking film and TV with a concentration in screenwriting on one side and advertising with a concentration in copywriting on the other. Her background is in comedy writing: stand-up, sketch and TV. Before this she was at America’s Test Kitchen, where she assisted TV and podcast producers and then worked as a freelance reporter for their podcast, pitching, researching and recording a forty-minute historical audio documentary. She was also a Peter Roth Fellow at the Paley Center for Media.

She posted her copywriting portfolio on LinkedIn, saying she was looking for freelance advertising work while she worked on her own writing projects. A connection reposted it and it landed on Alex’s feed. More than a year later her contract has grown considerably. There was no single moment when the job clicked, more a point at which the whole team started working as one smooth machine and she found her groove inside the process.

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I can speak an entirely different language now, one I didn’t know when I was studying to be a copywriter. Not just MOA and MLR, but the actual science behind what we’re writing about. It’s weird.

Lindsey Polevoy

What she is after is the same on every piece: healthcare content that is genuinely engaging while holding clinical accuracy and staying inside MLR. The work has also changed how she thinks about her own health, mostly in the direction of proactive care, the idea of supporting your body earlier in life so there is less to deal with later.

She is a certified personal trainer and has worked at F45, and she also works as a romance bookseller, which suits a serious romance reader. She lives in LA, so there is the beach, and lately Lagree. She cooks a lot and regards her Dutch oven as a prized possession. She has three of her own collages hanging in her room. And she is always writing something of her own, whether a pilot, a book, or a new stand-up set.