Emerson Logistics
Challenge
Emerson Logistics operates a complex, multi-brand distribution center—a model that’s difficult for prospective partners and retailers to grasp. The challenge was to translate this complexity into clear, compelling benefits.
Messaging
Small and midsize manufacturers often struggle with the cost and complexity of retail logistics. Emerson Logistics changes the game by storing inventory for multiple brands in one distribution center. Retailers can order from this single source—resulting in “1 order, 1 truck, 1 payment.” This approach streamlines logistics, cuts costs, and delivers environmental benefits such as around 90% fewer trucks on the road and a 75% reduction in CO₂ emissions.
Activation
To bring this story to life, we produced a live-action educational video. Through crisp camerawork, engaging voiceover, and clear animation, the video visually explained how Emerson’s distribution model stands apart—making the process compelling and easy to understand for conferences and retail audiences alike.
Results
The video quickly became a powerful tool, earning high praise at conferences and boosting engagement with major retailers. Internal feedback underscored its effectiveness in turning complex logistics into a compelling business advantage
“Working with Let There Be has been a remarkable experience of mutual trust and business understanding. We've used the videos at conferences and with major retailers. The videos were incredibly effective, and I can confidently say that I have the highest level of satisfaction. The process, from start to finish, was smooth, and I'm impressed with how politely they pushed us to ensure timely progress. I appreciated the honesty in pointing out good ideas and the willingness to co-create. The biggest challenge was deciding the art direction, but I'm proud we gave the team the trust they deserved because they did not disappoint. I look forward to more of these collaborations in the near future."