Emerson Logistics
Challenge
Emerson Logistics needed to clearly communicate their unique distribution model to potential clients—especially smaller manufacturers—by showing how they can access the market more affordably through consolidated shipments. The challenge was delivering this message in a compelling way that would resonate with both clients and partners.
Science Story™
Most small to midsize manufacturers face barriers to entry in retail due to the high costs and complexity of shipping and logistics. Emerson Logistics solves this by storing inventory for multiple brands and allowing retailers to order from a single source, streamlining the process into “1 order, 1 truck, 1 payment.” The model simplifies relationships, provides cost savings, and delivers environmental benefits—like approximately 90% fewer trucks and 75% less CO₂ emissions.
Activation
The solution was an animated educational video—using clear, concise animation with voiceover and music to illustrate the full process from order to distribution. The video was designed to highlight Emerson’s key differentiators in a short, exciting, and informative format for use at conferences and with major retailers.
Results
The video proved to be incredibly effective. According to internal feedback at Emerson, it drove high satisfaction, helped at conferences, and improved engagement with major retailers.
“Working with Let There Be has been a remarkable experience of mutual trust and business understanding. We've used the videos at conferences and with major retailers. The videos were incredibly effective, and I can confidently say that I have the highest level of satisfaction. The process, from start to finish, was smooth, and I'm impressed with how politely they pushed us to ensure timely progress. I appreciated the honesty in pointing out good ideas and the willingness to co-create. The biggest challenge was deciding the art direction, but I'm proud we gave the team the trust they deserved because they did not disappoint. I look forward to more of these collaborations in the near future."