To distinguish itself in the competitive Omega-3 supplement market, Qunol Advanced Omega needed to highlight its superior science.
To accomplish this, we developed a unique Science Story to guide our creative.
The science story was grounded in the claim “10x Better Absorption”, something that was based on key internal research from Qunol. As such, this involved the approval of new claims and a clear explanation of its mechanism of action (MOA). The project was executed through a series of TV ads at launch.
