Qunol Advanced Omega

Challenge
Qunol tasked us with developing a new Science Story™ and Ad to Education Sequence™ to distinguish Qunol Advanced Omega in the crowded Omega-3 supplement market and drive preference over traditional fish oils.

Science Story™
We found that many health-conscious consumers believe all Omega-3 products offer similar benefits—unaware that differences in absorption can dramatically impact results. Many were using generic fish oil supplements, not realizing that their bodies could only absorb a fraction of the Omega-3s.

The question was — How do we help people understand why absorption matters, and guide them to a more effective supplement?

After reviewing key internal research on Omega-3 bioavailability, we developed a breakthrough claim that received all necessary brand, legal, and regulatory approvals:
Qunol Advanced Omega delivers 10x better absorption than standard fish oils.

Activation
We activated the Science Story™ and this new claim through targeted TV spots, digital channels, and our Ad to Education Sequence™. This approach pairs an awareness video ad with an educational video on the product page, clearly explaining Qunol’s unique mechanism of action and its proven advantages.

Results
This strategy enabled Qunol to set a new standard for Omega-3 efficacy. By shifting consumer perceptions to focus on absorption and science, we increased brand visibility and educated consumers on making smarter supplement choices.