TV & Digital Ads

In 2022, Let There Be worked with iVIZIA to develop claims and visuals unique to the category, then produced a series of ads for national TV broadcast, ConnectedTV/Streaming, and YouTube.

In the first year, iVIZIA reached its goals, achieving 70% retail distribution, 9% trial among eye drop users, .3% household penetration, and 1.2% market share. Since then, KPIs continue to grow.

iVIZIA sales have surpassed a key competitor at most major retailers and iVIZIA is now ranked the #4 most recommended OTC dry eye brand by eye care professionals.