We believe in the synergy of impactful messaging and memorable visuals. Reach new audiences and engage existing audiences with video ads for TV, YouTube, Social, Amazon, and ConnectedTV.

Animating Mitosis Blob

TV & Digital Ads

Animating Mitosis Blob

Case study: impact of TV & Digital Ads

In 2022, Let There Be worked with iVIZIA to develop claims and visuals unique to the category, then produced a series of ads for national TV broadcast, ConnectedTV/Streaming, and YouTube.

In the first year, iVIZIA reached its goals, achieving 70% retail distribution, 9% trial among eye drop users, .3% household penetration, and 1.2% market share. Since then, KPIs continue to grow.

iVIZIA sales have surpassed a key competitor at most major retailers and iVIZIA is now ranked the #4 most recommended OTC dry eye brand by eye care professionals.

“You set a plan, due dates, deliverables. That’s awesome because I don’t have the time to manage the process myself. It’s not like that with every agency partner, some agencies we have to babysit.”

— Brand Manager