Challenge
Designs for Health needed to overcome the perception that all Vitamin D supplements are the same and show consumers that their Vitamin D Supreme offers unique benefits.

Science Story™
Although Vitamin D is often seen as a commodity, Vitamin D Supreme is formulated based on unique nutritional science and research. The product includes additional nutrients specifically designed to support better bioavailability, setting it apart from standard Vitamin D products. The core message: “Not all Vitamin D products are created equal.”

Activation
We communicated this science-driven differentiation through the Ad to Education Sequence™ on major ecommerce platforms like Amazon and Walmart. The campaign paired compelling creative with clear educational messaging, helping consumers understand why bioavailability matters.