HealthCareAisle

Challenge
Most private label consumer healthcare products do not typically invest in content and education. HealthCareAisle wanted to position themselves as a superior private label choice by communicating product science, efficacy, and value directly to consumers.

Science Story™
HealthCareAisle focused on educating consumers about the mechanism of action (MOA), safety, and value of their products. By using clear science visuals and simple animation, they highlighted what makes their products effective—demonstrating how Guaifenesin Mucus Relief and other SKUs solve real consumer problems and serve as a reliable, cost-effective alternative to name brands.

Activation
We developed Ad to Education Sequences™ for several key SKUs, with ads leveraging heavy on-screen text and concise, mobile-friendly visuals. The educational videos explained the consumer’s problem, showed how HealthCareAisle’s science-based solutions work, and positioned the products as smart, affordable choices.

Results
The videos successfully expanded HealthCareAisle’s online presence and strengthened partnerships. In particular, page visits and sales both grew by over 25% in a 6 month case study.