HealthCare Aisle

Most private label consumer healthcare products do not typically invest in content and education, but not HealthCareAisle. HealthCareAisle looked to position themselves as superior private label choice. We worked with HealthCareAisle to develop content that educates consumers on its products' mechanism of action (MOA), safety, and value.  

We developed Ad to Education Sequences™ for Guaifenesin Mucus Relief and 3 other SKUs, leveraging the brand's key science and using simple science visuals to showcase it to consumers. The ads were developed with heavy on-screen text, and clear, simple animation for easy mobile viewing. The education videos were made to show the problem consumers were facing, showcase the science in the products that helps solve consumer’s problems, and position them as a low-cost alternative to name brand products.