A flexible, premium retainer that keeps research, claims, and narratives flowing — so you never miss the next great claim.
Your science moves faster than your claims.
The evidence in your category grows every year — and the next advantage is always a moving target: a new claim, a competitor's stumble, a fresh piece of science. Claims Lab™ keeps your brand on pace with all of it. Built for brands that need an edge — active science, an ambitious marketing team, and a competitive category where missing the next great claim is the real cost.
The science moves fast
New studies and mechanisms surface constantly — far more than any brand can chase project by project.
Claims lag behind
Marketing keeps reusing the same few lines while the evidence quietly gets richer.
Opportunities don't wait
A great claim, a competitor opening, a new angle — miss the window and it's gone.
The Goal
Meaningfully new stories, always ready to go.
Everything in the Lab points at one outcome — whenever you need it, you have meaningfully new Science Stories™: new claims, new narratives, already validated and ready to activate. Run it month to month to stay ahead all year, or as a focused push to load up before a planning cycle.
New things to say
Claims the brand has never made before — pulled from science that already exists.
Stories, not just lines
Claims grouped into narratives a campaign can actually be built around.
Ready to activate
Validated through MLR and consumers — so you start with go-ready material, not a to-do list.
The Standards
Every claim clears the same four-part bar.
A claim only earns a place in your arsenal if it meets all four standards — so what you take into planning is ready to use, not just interesting.
Research-backed
Grounded in the full published evidence — read, mapped, and weighed.
Regulatory-friendly
Worked through MLR so the language can actually survive review.
Consumer-tested
The strongest narratives validated with real people before you commit.
Rooted in real needs
Aimed at the moments and motivations that actually drive the category.
The Flow
Five steps, start to finish.
The whole engagement runs as one clear sequence — each step hands the next exactly what it needs, and it all lands before your next planning cycle.
Territories
Imagine what your brand could say next year — beat the competition, reach specific populations, own key symptoms — and pick the priority territories to chase.
Research
Run the AI Lit Review™ across those territories and extract pre-compliant claims with Claim Dev™.
Approval
Bring the research and claims to MLR and work through to an approved claims list.
Science Story™
Group approved claims into clusters and write consumer-friendly narratives.
Validation
Test the new stories with real consumers, then finalize what resonates.
How It Works
A flexible retainer — run it the way your category demands.
Claims Lab™ is a premium retainer, not a fixed project. You keep a standing capability on hand — research, claims, MLR, and validation running continuously — and shape the cadence to how fast your market moves.
Always-on, month to month
An ongoing retainer that keeps chasing new territories all year — so a great claim or a competitor opening never slips past you.
A focused pre-planning push
Or a concentrated engagement that loads up meaningfully new Science Stories™ ahead of your next planning cycle.
What's Included
Everything in one retainer — aligned research territories, a full Lit Review™ and Claim Dev™, MLR-ready claim language, Science Story™ narratives, consumer validation, and a living claim repository that keeps growing.
Claim Dev™ organizes the claims you already know you need. Claims Lab™ is the standing capability that keeps finding the ones you don't yet know to look for — and tests the strongest before you build on them.
FAQ
Claims Lab™ — common questions
What is Claims Lab™?
A flexible, premium retainer for research, claims, and narratives. It runs the same sequence (territories, research, MLR approval, Science Story™, validation) as a standing capability — so you always have go-ready claims on hand and never miss the next great one.
How does it run — and for how long?
However your category demands. Run it always-on, month to month, to stay ahead all year — or as a focused push that loads up meaningfully new Science Stories™ before a planning cycle. It's a retainer, so you flex the cadence and scope with us.
How is it different from Claim Dev™?
Claim Dev™ is a project that organizes a defined set of claims from your existing science. Claims Lab™ runs that same rigor as an ongoing capability — continually imagining new territories, researching them, clearing MLR, shaping Science Stories™, and validating the strongest with consumers.
Do you test the claims and stories?
Yes. The strongest Science Stories™ are validated with real consumers before you commit — so you build on what actually resonates, not on a guess.
Do we need the full Science Marketing Engine?
No. Claims Lab™ can run alongside the Engine or on its own, for teams with active science that want an ongoing capability for claim and story development.
Let's build your next claim arsenal.
A standing capability for research-backed, regulatory-friendly, consumer-tested claims — always ready to activate.
Reach Out About Claims Lab™