We test the story before you spend on it.
Every Science Story™ can be put in front of real consumers first — so you back the concept and the claims that actually move people, before a dollar goes to production.
Each story becomes a concept, in three layers.
The headline
The single line that leads the concept — the hook a consumer sees first.
The narrative
The short story that frames the idea and gives the headline its meaning.
The claim cluster
A group of specific, evidence-backed claims that live under the concept.
We build two to three complete concepts, then test them head-to-head so the direction you take to market is the one consumers actually chose.
See It Through Their Eyes
Consumers highlight the words that land.
In a highlighter heat map, people mark what draws them in and what pushes them away — so we see, line by line, exactly what’s working in the copy.
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Illustrative example
What We Measure
Reactions, quantified.
Every concept gets scored on the things that predict whether it will sell — overall, and layer by layer.
Overall concept
How the whole idea performs with the target consumer.
Illustrative example
The headline & narrative
Does it grab attention — and does the story hold up.
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The claims
Are they believed — and do they push people to buy.
Believability and purchase motivation combine into a single claim optimization score — showing which message reaches the most consumers.
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How We Read It
A clear ranking of what to lead with.
A max-difference (MaxDiff) exercise forces trade-offs, ranking every claim by its real power to drive purchase — so you know exactly which message goes first.
Claim ranking — MaxDiff
Relative purchase power across the claim cluster.
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We also look at which audiences find the story most appealing, so positioning and targeting are grounded in evidence from the start.
What You Walk Away With
- The winning concept — the headline and narrative consumers preferred
- A prioritized set of claims, ranked by what actually persuades
- A read on the audiences most drawn to the story
- Confidence to produce, knowing the direction is validated — not a guess
Testing runs quickly and quantitatively with our consumer-research partner, and folds right into the Science Story™ process.