Metworx
Challenge
Awareness of Metrum Research Group’s Metworx computation “platform-as-a-service” was low among prospective customers. Many scientists struggled with the computing power required for complex modeling, the challenge of coordinating teams across locations, and the desire to focus on science—not managing IT infrastructure.
Science Story™
Metworx empowers pharmacometricians and modelers in biomedical companies by providing flexible, high-performance computation and eliminating major IT headaches. The platform supports diverse programming languages and workflows, dispelling misconceptions that it’s limited or inflexible.
Activation
We created an education video to build on Metrum’s strong reputation, showcase Metworx’s power and flexibility, and invite industry professionals to engage. The video distilled complex concepts into accessible messages, highlighting how Metworx makes high-powered modeling straightforward and collaborative. This video was used at conference booths and in other marketing capacities.
Results
The campaign successfully established Metworx’s value in the market and was praised for making a complex offering easy to understand.
Michelle Johnson, Metworx
"One of the reasons we reached out to [LTB] is because you take complicated concepts and distill them for audiences in an accessible manner. This ability attracted us to your company, and you certainly delivered. It's a complex product, and you quickly identified the important pieces and key messages."
Barb Turney, Metworx