Metworx
Metrum Research Group's Metworx is a revolutionary high-performance computation “platform-as-a-service” designed for pharmacometricians and modelers in biomedical companies.
However, there was low awareness of this game-changing tool among prospective customers. Scientists often faced challenges with significant computing power needed for their complex models, the difficulty of coordinating physical resources across dispersed teams, and the need to focus on science rather than IT infrastructure.
To address this and clearly establish Metworx's value, we created a video ad. The video aimed to build on Metrum’s strong reputation, market Metworx to the industry, dispel misconceptions (like it being only for specific programming languages or a less flexible SaaS offering), highlight its key benefits like flexibility and power, and invite viewers to learn more.
Michelle Johnson, Metworx
"One of the reasons we reached out to you is because you take complicated concepts and distill them for audiences in an accessible manner. This ability attracted us to your company, and you certainly delivered. It's a complex product, and you quickly identified the important pieces and key messages."
Barb Turney, Metworx