Challenge
Flonase challenged us to craft a new Science Story™ to establish its leadership over emerging, challenger brands in the crowded allergy relief segment.

Science Story™
Our research revealed that most allergy pills only block one allergic substance—leaving millions of sufferers searching for more complete relief or needing to combine multiple medicines. Flonase works differently. Its unique formula blocks six key allergic substances, helping to relieve not just sneezing, but congestion, runny nose, and itchy, watery eyes. Our messaging and visuals reinforced this differentiation: 1 daily dose relieves 6 symptoms for 24 hours.

Activation
To bring this Science Story™ to life, we produced Ad to Education Sequences™ for each SKU. This included attention-grabbing awareness ads paired with consumer education videos across Amazon, Walmart, social media, and other digital platforms— clearly illustrating why Flonase offers superior multi-symptom control.

Results
With this integrated approach, Flonase achieved powerful results:

  • Strengthened its position as the comprehensive solution in allergy relief.

  • Boosted consumer understanding of Flonase’s science and 6-allergen blocking capability.

  • Saw greater engagement and visibility across all digital and retail touchpoints.

“[Let There Be] were incredible partners. They kept me in the loop on deliverables and did an excellent job of providing beautiful creative options and taking my team's feedback. I couldn't be happier with the end product.”

— Brand Manager
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Metrum Research Group