Your biggest competitive advantage might be hiding in Table 3.
A Lit Review™ starts with your product: what’s in it, how much, and in what form. We find what’s been published on each of those ingredients for what your product is meant to do, check it against what competitors already claim, and sort it into what you can use, what’s new, what nobody is saying yet, and what doesn’t hold up.
How It Runs
It starts with what’s in your product.
Every ingredient gets its own search, scoped to what your product is for. Then we look across the shelf at what competitors already say, and land on what your brand can use.
- Magnesium glycinate200 mg
- L-theanine100 mg
- Tart cherry480 mg
Every bottle on the shelf leads with milligrams. None talk about the form.
Two ingredients, two jobs, in one routine.
The evidence is mixed, so sleep stays in support language.
Illustrative · Lullwell™ is a fictional product
What Comes Back
Every study, including the ones that disagree.
Every study on your ingredients, with what it found and how closely it matches your product. The ones that cut against a claim stay in. They tell you where to stop.
Better absorption is not the same as better sleep. One well-run trial found no difference in sleep between forms, so the claims stop at absorption and every sleep line stays structure/function.
Illustrative · Lullwell™ is a fictional product; studies and figures are invented and identifiers masked
Strategic speed, not academic sprawl.
The traditional lit review
- Time6+ months of academic process
- OutputA dense research summary nobody reads twice
- Built forDocumentation
LTB Lit Review™
- TimeA fraction of the time — months, not years
- OutputA strategic science map for claims, formulation, and positioning
- Built forDecisions
Cheers: retail-ready in three weeks.
Every study on your ingredients, sorted into what’s established, what’s new, what nobody is claiming yet and what doesn’t hold up. Plus the directions your brand could own, ready to become claims in Claim Dev™.
FAQ
Common questions
What is a Lit Review™?
A Lit Review™ is a fast, strategic review of the published science behind your product — what’s established about your ingredients, what’s new, what nobody is claiming yet, and the claims you could credibly own. It's Phase 1 of the Science Marketing Engine.
How long does a Lit Review™ take?
A few months, not the year-plus a traditional review can take. Our AI-assisted process compresses the timeline without cutting corners on rigor.
Who is a Lit Review™ for?
Consumer health and healthcare brands deciding where to invest, what to claim, or how to differentiate — ideally before committing to a formula or a campaign.
What do I get from a Lit Review™?
A clear map of the evidence: mechanisms, claim opportunities scored against the standard that matters (retailer or regulatory), competitive white space, and a prioritized direction for marketing.
How is it different from a standard literature review?
A standard review tells you what the studies say. A Lit Review™ tells you where your brand can credibly win — built for marketing decisions, not just academic completeness.
How is this different from an AI literature-search tool?
A search tool gives your team a faster way to find papers. It does not screen them, verify that identifiers resolve, read the load-bearing ones in full text, or decide what the evidence will and will not support. That work is the review, and it is what we deliver. We wrote a fuller comparison here: IngredientAI vs. Let There Be.
Find out where your science can win.
A Lit Review™ moves fast — and the white space it finds lasts years.
Start a Lit Review™