About
Matthew found Let There Be while working on someone else’s set. He was helping out on a healthcare commercial, got friendly with the producer, and it turned out he was one of the company’s former founders. He mentioned he was itching to work with bigger brands. A week later, he was hired as an art director.
He arrived via the scenic route: years of freelance directing and creative producing, a stretch designing for brands he never truly connected with, and a marketing director role for a startup that handed him his first creative team.
Great training, but none of it ever quite clicked.
That happened in his living room while watching TV. As a Canadian, Matthew rarely sees American TV spots, so when one of ours came on, he watched it the way a stranger would, as a viewer, not the person who made it.
I wasn’t left wondering what the heck the product even does. No healthcare ad had ever done that to me before.
Matthew Matlin
That instinct still drives him. His favorite piece is one he directed creatively on emergency contraception, overseeing the art director who led its vision. It stays close to his heart because it corrected a myth he had long believed himself.
Outside the studio, you’ll find him at the movies with his girlfriend, or writing and directing his own projects so his creative muscles are always working. He has just moved to California, and yes, he will be at the beach every weekend.
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