Challenge
As the lead agency for the 2022 launch of iVIZIA, the challenge was to introduce a new brand in the eye care market and establish credibility against major competitors with greater consumer awareness.

Science Story™
To set iVIZIA apart, we developed a unique Science Story called “We see a better way,” centering on iVIZIA’s “multi-moisturizing” formulation. This science narrative highlighted three unique ingredients designed to comprehensively combat eye dryness—clearly differentiating the product from more conventional alternatives.

Activation
We brought the Science Story to life through a launch campaign featuring engaging visuals and clear messaging about iVIZIA’s innovative ingredients. Video assets and digital content explained the benefits of the multi-moisturizing formulation, helping consumers easily understand its unique value.

Results
The campaign successfully positioned iVIZIA as a science-driven brand and helped establish its presence within the highly competitive eye care market in its first year.