As the lead agency for the 2022 launch of iVIZIA, the challenge was to introduce the brand with a strong science-based narrative to compete against established brands that had greater consumer awareness. 

To differentiate iVIZIA from other competitors in the space, we developed a unique Science Story called "We see a better way", focusing on iVIZIA's "multi-moisturizing formulation" which features three unique ingredients to combat eye dryness.