Challenge

Cheers Health—a social-first brand in alcohol-related wellness—wanted to explain their unique science in a way that actually resonates on social, digital retail, and TV. As part of the very first MOA Moments™ project, our goal was to strengthen Cheers’ leadership and credibility by making their science accessible, impactful, and share-worthy.

MOA Moment™ 

Most consumers think hydration is all that matters after drinking—but Cheers Restore rewrites the script with real science. 

How Cheers Restore Works:

  • L-cysteine neutralizes acetaldehyde, the key toxin behind hangovers

  • DHM binds to GABAa receptors, easing withdrawal symptoms and rebound

  • The result: Real, science-driven support for liver health and better mornings

A MOA Moment™ gave Cheers Restore a way to showcase its deep scientific Mechanism of Action (MOA). This MOA Moment™ is now used in engaging, 10-30 second visual stories optimized for TikTok, TV commercials, influencer content, and modern retail channels. In our MOA Moment™, we wanted to capture the credibility of their science with a design that felt like it leapt out of a science text book or out of an episode of Bill Nye The Science Guy. See the Moment™ and how Cheers used it below!

Results

These MOA Moments™ are now used in influencer posts, Meta Advertising, LinkedIn, and digital retail—with visible, category-leading results.

  • 31% improvement in purchase efficiency

  • 158% increase in purchase volume—top-tier for this category

  • Creative, scientific foundation built for future MOA visualizations, supporting product pages, landing experiences, and new e-commerce expansion for 2026

  • Cheers Health’s leadership and science credibility continue to grow

“We got this to a place that is exactly where I wanted it to be. It’s exactly what I wanted in my head. Just wasn’t able to articulate it, and the Let There Be team was able to ask all the right questions and show all the right things required to actually pull out of my head what I was intending to make.”

— Brooks Powell, CEO, Cheers Health

Ratings

  • Quality of video(s): 5/5

  • Communication/support: 5/5

  • Timeliness of deliverables: 5/5

  • Scientific expertise: 5/5

  • Value: 5/5

  • Likelihood to recommend: 5/5

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