Case Study - Designs for Health Vitamin D Supreme

Client: Designs for Health, a leading functional medicine brand renowned for its science-backed supplements.

Challenge: Designs for Health wanted to improve its e-commerce footprint, specifically on Amazon. The primary goals were to increase product awareness for their Vitamin D Supreme® supplement and to effectively educate consumers on its unique benefits and scientific differentiation.

Solution: To disrupt the commodity perception of Vitamin D, we crafted a Science Story proving that not all vitamin D supplements are created equal. This story, which emphasized Vitamin D Supreme's enhanced bioavailability, was deployed in the Amazon ecosystem through our innovative Ad to Education Sequence™—a two-part video strategy that effectively educates consumers and drives purchases.

This includes:

A concise 15-second SBV Ad designed to capture attention and drive initial awareness for Vitamin D Supreme®. This ad served as the top of the funnel, directing interested consumers to the product page.

A more detailed 35-second Education Video hosted on the Vitamin D Supreme® Amazon product page. This video explains the product's mechanism of action, and what sets it apart from other vitamin D supplements.

This strategy creates a complete sales funnel, guiding consumers from initial interest generated by the ad to a better product understanding through the educational video, all within the Amazon platform.

Results: The Ad to Education Sequence™ delivered compelling and measurable improvements for Designs for Health's Vitamin D Supreme® on Amazon:

• Traffic acquisition became more cost-effective

  • Achieved a -38% reduction in Cost Per Click (CPC).

• Videos drove strong interest and engagement

  • Realized a +45% increase in Click-Through Rate (CTR).

• More efficient return on spend

  • Saw a +42% uplift in Return on Ad Spend (ROAS).